Company News

Mandom Taps Yasutoko Brothers for Gatsby

Inline skaters front for English-language global site.

Mandom Corp. has kicked off a new campaign—entitled GXYB—targeting worldwide consumers on its Gatsby English-language global website. In the new campaign, the Japanese brand collaborates with the Yasutoko Brothers (Eito and Takeshi), who are half-pipe inline skating world champions.


The campaign features video footage of the duo performing half-pipeinline skating moves. In addition, the Yasutoko Brothers will also be on Twitter for the hair care brand.

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